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How I learned to move beyond content marketing
3 months ago

The last time the Content Marketing Institute (CMI) performed a temperature check in the UK they discovered that 85% of businesses use content marketing, with 45% saying that they have now established a dedicated content marketing team. And, while content marketing was found to account for an average of 26% of overall marketing spending, this […]

Why post-pandemic marketing is going to mean big wins for some businesses – while others will sink fast
1 year ago

Well, we’ve almost made it. The last year has been unique, to say the least. With COVID-19 lockingdown large parts of the world, the pandemic his impacted the lives of millions of people. The worldwe’re moving into, that some call the ‘new normal’, is very hard to predict. What we’ve been seeingat my agency, Aquare, […]

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Why post-pandemic marketing is going to mean big wins for some businesses – while others will sink fast

Well, we’ve almost made it. The last year has been unique, to say the least. With COVID-19 lockingdown large parts of the world, the pandemic his impacted the lives of millions of people. The worldwe’re moving into, that some call the ‘new normal’, is very hard to predict. What we’ve been seeingat my agency, Aquare, […]

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Why outsourcing your CMO will fast-track growth

Why outsourcing your CMO will fast-track growth

Over my many years of consulting and partnering with companies in the digital marketing space, I’ve noticed a lot of changes. One change, in recent years, I’ve particularly found interesting: these days, there’s more and more people like me – consultants who come in and work alongside or in-house as marketing lead. Even in large […]

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Supercharge your PR campaigns with Digital Marketing

Supercharge your PR campaigns with Digital Marketing

Times, they are a-changin’ … which means you need to change with them. Once upon a time, building your brand meant a radio, TV and print PR campaign (à la Mad Men). Your reach could be in the millions, but then so could the cost. Today’s definition of ‘cost-effective’ does not bode well for the […]

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The Digital Talent Gap: what it means for your agency (and how to leap over it)

The Digital Talent Gap: what it means for your agency (and how to leap over it)

Modern businesses need to be dynamic, agile, and have a strategy which allows them to adapt quickly to changes in their industry. Nowhere is this more the case than in digital marketing. Technology moves fast. Digital moves even faster. Every month there are new areas, new thinking, and new internet technologies to contend with. Keeping […]

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Why your SEO agency isn’t working (and how to fix it)

Why your SEO agency isn’t working (and how to fix it)

The other day I was at a networking event chatting to an SEO guy. He actually introduced himself as ‘an SEO guy’ – so I thought, out of respect for a fellow digital marketer, I’d give him a chance to pitch me. What followed was excruciatingly painful. “We’re Google Partners. We have an extensive network […]

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If your charity isn’t digital, you’re invisible

If your charity isn’t digital, you’re invisible

The campaign to raise money for the victims of Hurricane Harvey was one of the most successful campaigns for relief effort ever recorded. What was unusual about this campaign was that it took place almost exclusively on an online platform – Facebook. Using the social media giant’s inbuilt charitable giving tools, which include a donate […]

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