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Supercharge your PR campaigns with Digital Marketing
5 months ago

Times, they are a-changin’ … which means you need to change with them. Once upon a time, building your brand meant a radio, TV and print PR campaign (à la Mad Men). Your reach could be in the millions, but then so could the cost. Today’s definition of ‘cost-effective’ does not bode well for the […]

The Digital Talent Gap: what it means for your agency (and how to leap over it)
9 months ago

Modern businesses need to be dynamic, agile, and have a strategy which allows them to adapt quickly to changes in their industry. Nowhere is this more the case than in digital marketing. Technology moves fast. Digital moves even faster. Every month there are new areas, new thinking, and new internet technologies to contend with. Keeping […]

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Supercharge your PR campaigns with Digital Marketing

Supercharge your PR campaigns with Digital Marketing

Times, they are a-changin’ … which means you need to change with them. Once upon a time, building your brand meant a radio, TV and print PR campaign (à la Mad Men). Your reach could be in the millions, but then so could the cost. Today’s definition of ‘cost-effective’ does not bode well for the […]

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The Digital Talent Gap: what it means for your agency (and how to leap over it)

The Digital Talent Gap: what it means for your agency (and how to leap over it)

Modern businesses need to be dynamic, agile, and have a strategy which allows them to adapt quickly to changes in their industry. Nowhere is this more the case than in digital marketing. Technology moves fast. Digital moves even faster. Every month there are new areas, new thinking, and new internet technologies to contend with. Keeping […]

Continue reading
Why your SEO agency isn’t working (and how to fix it)

Why your SEO agency isn’t working (and how to fix it)

The other day I was at a networking event chatting to an SEO guy. He actually introduced himself as ‘an SEO guy’ – so I thought, out of respect for a fellow digital marketer, I’d give him a chance to pitch me. What followed was excruciatingly painful. “We’re Google Partners. We have an extensive network […]

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If your charity isn’t digital, you’re invisible

If your charity isn’t digital, you’re invisible

The campaign to raise money for the victims of Hurricane Harvey was one of the most successful campaigns for relief effort ever recorded. What was unusual about this campaign was that it took place almost exclusively on an online platform – Facebook. Using the social media giant’s inbuilt charitable giving tools, which include a donate […]

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