Over my many years of consulting and partnering with companies in the digital marketing space, I’ve noticed a lot of changes. One change, in recent years, I’ve particularly found interesting: these days, there’s more and more people like me – consultants who come in and work alongside or in-house as marketing lead. Even in large […]

The campaign to raise money for the victims of Hurricane Harvey was one of the most successful campaigns for relief effort ever recorded. What was unusual about this campaign was that it took place almost exclusively on an online platform – Facebook. Using the social media giant’s inbuilt charitable giving tools, which include a donate […]