Over my many years of consulting and partnering with companies in the digital marketing space, I’ve noticed a lot of changes. One change, in recent years, I’ve particularly found interesting: these days, there’s more and more people like me – consultants who come in and work alongside or in-house as marketing lead. Even in large […]
Times, they are a-changin’ … which means you need to change with them. Once upon a time, building your brand meant a radio, TV and print PR campaign (à la Mad Men). Your reach could be in the millions, but then so could the cost. Today’s definition of ‘cost-effective’ does not bode well for the […]
Over my many years of consulting and partnering with companies in the digital marketing space, I’ve noticed a lot of changes. One change, in recent years, I’ve particularly found interesting: these days, there’s more and more people like me – consultants who come in and work alongside or in-house as marketing lead. Even in large […]
Modern businesses need to be dynamic, agile, and have a strategy which allows them to adapt quickly to changes in their industry. Nowhere is this more the case than in digital marketing. Technology moves fast. Digital moves even faster. Every month there are new areas, new thinking, and new internet technologies to contend with. Keeping […]
The other day I was at a networking event chatting to an SEO guy. He actually introduced himself as ‘an SEO guy’ – so I thought, out of respect for a fellow digital marketer, I’d give him a chance to pitch me. What followed was excruciatingly painful. “We’re Google Partners. We have an extensive network […]
The campaign to raise money for the victims of Hurricane Harvey was one of the most successful campaigns for relief effort ever recorded. What was unusual about this campaign was that it took place almost exclusively on an online platform – Facebook. Using the social media giant’s inbuilt charitable giving tools, which include a donate […]
Hey, I’m Bogdan – I want to make your interactions count, your data meaningful, and your profit increase.
If you want help with the marketing strategies I blog about and use on Stevanovic, then let’s talk.
I help companies create clear, measurable digital marketing strategies, get more leads, and increase the return on their investments.
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