The last time the Content Marketing Institute (CMI) performed a temperature check in the UK they discovered that 85% of businesses use content marketing, with 45% saying that they have now established a dedicated content marketing team. And, while content marketing was found to account for an average of 26% of overall marketing spending, this […]
Well, we’ve almost made it. The last year has been unique, to say the least. With COVID-19 lockingdown large parts of the world, the pandemic his impacted the lives of millions of people. The worldwe’re moving into, that some call the ‘new normal’, is very hard to predict. What we’ve been seeingat my agency, Aquare, […]
The last time the Content Marketing Institute (CMI) performed a temperature check in the UK they discovered that 85% of businesses use content marketing, with 45% saying that they have now established a dedicated content marketing team. And, while content marketing was found to account for an average of 26% of overall marketing spending, this […]
Over my many years of consulting and partnering with companies in the digital marketing space, I’ve noticed a lot of changes. One change, in recent years, I’ve particularly found interesting: these days, there’s more and more people like me – consultants who come in and work alongside or in-house as marketing lead. Even in large […]
Times, they are a-changin’ … which means you need to change with them. Once upon a time, building your brand meant a radio, TV and print PR campaign (à la Mad Men). Your reach could be in the millions, but then so could the cost. Today’s definition of ‘cost-effective’ does not bode well for the […]
Modern businesses need to be dynamic, agile, and have a strategy which allows them to adapt quickly to changes in their industry. Nowhere is this more the case than in digital marketing. Technology moves fast. Digital moves even faster. Every month there are new areas, new thinking, and new internet technologies to contend with. Keeping […]
The other day I was at a networking event chatting to an SEO guy. He actually introduced himself as ‘an SEO guy’ – so I thought, out of respect for a fellow digital marketer, I’d give him a chance to pitch me. What followed was excruciatingly painful. “We’re Google Partners. We have an extensive network […]
The campaign to raise money for the victims of Hurricane Harvey was one of the most successful campaigns for relief effort ever recorded. What was unusual about this campaign was that it took place almost exclusively on an online platform – Facebook. Using the social media giant’s inbuilt charitable giving tools, which include a donate […]
Hey, I’m Bogdan – I can help your business become far more profitable than it currently is.
If you want help with finding opportunities and maximising your revenue, let’s talk.
I go into businesses, identify underdeveloped revenue streams and unexplored areas of opportunity, and ramp it all up to 11. Most of my clients see around 3x revenue growth within 24 months.
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